Market Platform Dynamics Inc. was founded by pioneers in the business and economic study of multisided platforms and multisided markets in 2004. Based on their research they have helped companies, from young startups to massive mature platforms, develop strategies for starting, growing, and competing in this complex business. The three pillars of their business include bespoke management consulting projects usually commissioned by the CEP, market intelligence based on sophisticated collection and analysis of data, and long-term equity-based advisory services to startups.


The core MPD team is highly experienced in the payments marketplace in general and in innovation and growth strategies in particular. This team is complemented by individual subject matter experts in areas related to regulation, social networks, mobile, online, B2B and platform strategies as appropriate. MPD principals average over 20 years’ experience in payments and platform innovation, new business creation, and global business management. The team combines industry-leading economic theory and strategic insights with practical experience in prioritizing, igniting, and monetizing innovation in platform businesses big and small.

David S. Evans is an economist, business adviser, and entrepreneur. He has consulted for many of the largest multisided…

Karen L. Webster is a business strategist, marketing expert, and entrepreneur.  She is one of the foremost experts in…

Richard Schmalensee was the Dean of MIT Sloan School of Management from 1998 through 2007 and is now an…


The MPD team consists of frequently published and widely recognized thought leaders; having devised, researched and advanced key topics at the heart of innovation in platform industries , more generally, through books, published articles, working papers and keynote speeches. Â The books listed below are acknowledged as required reading for those who build, manage or invest in catalyst businesses.

Matchmakers: The New Economics of Multisided Platforms

Catalyst Code: The Strategies Behind the World's Most Dynamic Companies

Invisible Engines: How Software Platforms Drive Innovation and Transform Industries

Paying with Plastic: The Digital Revolution in Buying and Borrowing


The directors of MPD are recognized authorities in their field and have written extensively about the financial industry, platforms, mobile, payments and technology space.


We don't build practice knowledge with client investment, nor do we staff projects with large junior teams managed by an often-absent senior principal. We also don't produce mind-numbing charts and statistics; rather we provide analysis to the secondary data that exists that reflects our deep and strategic insights into the payments space. We also hit the ground running and, given our deep experience, are able to offer richer and more relevant insights to our clients more quickly. We're deliverables oriented and produce tangible work product weekly.

We have assembled the world's leading practitioners, thought leaders and strategists in the area of multi-sided businesses and harnessed their insights and experiences for the benefit of our clients. Our team of business strategists, marketing, product, pricing and technology experts bridge cutting-edge thinking with the practical realities of driving revenue and profits.