The Role of Economics in Online Advertising
January 2008
Using the lens of the economics of multi-sided platforms, this new MPD White Paper provides insight into how online advertising drives profits for search providers, including Google.
Download an excerpt or contact us for more information.
B2B Online Purchasing and Payment Trends: How Small Businesses Buy and Pay Online
October 2007
A new white paper from Market Platform Dynamics on the online buying, payment and purchasing behavior of small businesses. In June 2007, MPD surveyed 721 small businesses in the United States spanning a variety of sizes, industries and geographies.
MIT Sloan Review: Designing the Right Product Offerings
Fall 2007 - David Evans and Karen Webster offer a framework for balancing the costs of developing and offering a rich line of products and services against customer demand for additional choices.
IDEAS: 5 Strategies for Newspaper Survival
September/October 2007 - David Evans and Karen Webster explain why newspapers must embrace alternative form factors in order to escape the fate of the typewriter.
Entrepreneur.com: Breaking the Code
August 6, 2007 - Catalyst Code authors, David Evans and Richard Schmalensee, explain how to start a business by bringing others together.
Chief Executive: Pick Your Pricing
July/August 2007 - David Evans and Richard Schmalensee look at the pricing strategies used by catalyst businesses and discuss why getting the prices right is critical to building the community, getting members to interact, and generating profits.
Loyalty 2.0
May 2007 - A new white paper by Karen Webster examines whether payment card loyalty programs really increase loyalty.
Call to Action: The Payment Roadmap for 2008
May 2008.