Welcome to Market Platform Dynamics corporate information site

Our Firm

Market Platform Dynamics (MPD) is a management consulting firm that ignites catalyst businesses.

Our Experts

MPD’s experts include economists, econometricians, product development specialists, and strategic marketers who apply cutting-edge theory and statistical methods to the practical problems of building and running a profitable catalyst business.

Our Publications

Just Published:
Evans and Schmalensee's new HBS press book, Karen Webster on next-generation loyalty programs, and David Evans on the economics of online advertising.

New Commentary

From MIT Sloan Review:
David Evans and Karen Webster offer a framework for balancing the costs of developing rich products and services against customer demand for additional choices.