Our research into the area of two-sided strategy research spans a variety of industries, topics and publications.

Topics:
Pricing and Business Model Design
Much of our research delves into the intricate pricing structures that platform businesses consider when developing two-sided strategy. Pricing must reflect the interdependencies of the distinct customer groups that the platform unites. It also drives decisions related to business model and business integration.

Industries:
Payment Cards and Software Platforms
We have researched two industries exhaustively, resulting in a number of books, articles and academic articles describing the impact of two-sided strategies on industry dynamics and company structure.

Publications:
Our research has resulted in the publication of several of the industry’s seminal monographs, as described by reviewers, and has appeared in peer-reviewed academic journals and law reviews as well as popular business press.