David S. Evans
- David S. Evans
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David is an economist, business advisor and a recognized global authority on the design and implementation of complex business strategies and business models. David has more than 25 years of experience helping companies worldwide design business strategies to overcome the “chicken and egg” problem of getting multiple customer groups on board the same platform at the same time.
David and his long-time collaborator, Dick Schmalensee, are among the early pioneers in the research of “multi-sided markets” and the economic principles that inform the unique design of business models, pricing and incentive structures, and product design for these platform-based businesses. David is a visiting professor at University College London and the University of Chicago. David has a Ph.D. and undergraduate degree in economics from the University of Chicago. He also serves on the boards of several high-technology companies and is a longtime advisor to some of the largest platform-based companies in the world.