About us

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New platform businesses face a difficult journey from having a great idea to reaching the critical mass necessary for ignition and growth. MPD Advisors devises ignition strategies and tactics, advises on product design and marketing, and makes connections with strategic partners and anchor clients. We work with established businesses that are launching platforms as well as venture-backed firms. Often, for venture-backed firms, one of us—Evans, Schmalensee, or Webster—joins the company’s advisory board or the board of directors.


The core MPD team is highly experienced in the payments marketplace in general and in innovation and growth strategies in particular. This team is complemented by individual subject matter experts in areas related to regulation, social networks, mobile, online, B2B and platform strategies as appropriate. MPD principals average over 20 years’ experience in payments and platform innovation, new business creation, and global business management. The team combines industry-leading economic theory and strategic insights with practical experience in prioritizing, igniting, and monetizing innovation in platform businesses big and small.


David S. Evans is an economist, business adviser, and entrepreneur. He has consulted for many of the largest multisided…


Karen L. Webster is a business strategist, marketing expert, and entrepreneur.  She is one of the foremost experts in…


Richard Schmalensee was the Dean of MIT Sloan School of Management from 1998 through 2007 and is now an…