About us

WHAT WE DO

Market Platform Dynamics Inc. was founded by pioneers in the business and economic study of multisided platforms and multisided markets in 2004. Based on their research they have helped companies, from young startups to massive mature platforms, develop strategies for starting, growing, and competing in this complex business. The three pillars of their business include bespoke management consulting projects usually commissioned by the CEP, market intelligence based on sophisticated collection and analysis of data, and long-term equity-based advisory services to startups.

OUR EXPERT ADVISORS

The core MPD team is highly experienced in the payments marketplace in general and in innovation and growth strategies in particular. This team is complemented by individual subject matter experts in areas related to regulation, social networks, mobile, online, B2B and platform strategies as appropriate. MPD principals average over 20 years’ experience in payments and platform innovation, new business creation, and global business management. The team combines industry-leading economic theory and strategic insights with practical experience in prioritizing, igniting, and monetizing innovation in platform businesses big and small.

David S. Evans is an economist, business adviser, and entrepreneur. He has consulted for many of the largest multisided…

Karen L. Webster is a business strategist, marketing expert, and entrepreneur.  She is one of the foremost experts in…

Richard Schmalensee was the Dean of MIT Sloan School of Management from 1998 through 2007 and is now an…