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Software Platforms. The invisible engines powering our economy.
Software platforms are the invisible engines that have created, touched or transformed nearly every major industry for a quarter century. They power everything from mobile phones to search engines, from automobile navigation systems to digital video recorders, from smart cards to web portals. They have been the source of enormous value to consumers and helped some entrepreneurs build great fortunes. And, going forward, they are likely to drive change that will dwarf the business and technology revolution we have seen to this point.
MPD teams have worked with some of the world’s leaders in this sector, advising them on a wide range of issues including pricing and product design to strategic positioning and competitive strategies. Our work with companies across the software platform ecosystem has also provided us with an appreciation of the value and role of emerging players. We are, therefore, well-suited to evaluate and devise strategies that address the threats and opportunities to incumbents posed to the industry by non-traditional entrants.
MPD principals have deep expertise in the digital media, operating system, mobile telephone, video game, web portal and IPTV industries. Our work with catalysts in these sectors, as well as their research into the specific strategies that have defined success and failure, is the subject of Invisible Engines: How Software Platforms Drive Innovation and Create Value (MIT Press, Fall 2006). Invisible Engines is authored by MPD Founder, David Evans; Principal, Andrei Hagiu; and Chairman, Richard Schmalensee.
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Invisible Engines: How Software Platforms Drive Innovation and Transform Industries, MIT Press, Fall 2006
Recommended by the Wall Street Journal for “any executive looking to turn his company’s product into an engine of growth.”
In Invisible Engines, MPD's Evans, Hagiu, and Schmalensee tell the story of the most vibrant software engines of all times, and how they transcended cool to become profitable fixtures in today’s economy.
For a quick look, download a complimentary version of the book available through MIT Press.
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