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Survey Design and Analysis: Making Information Intelligent
The problem today isn’t whether there’s enough information available for making decisions, but rather whether enough of the right information is efficiently getting to the right people so that the right decisions can be made.
MPD principals help companies turn information into revenue generating assets. Our principals are among the only experts who have effectively documented the efficiencies in information flows brought about by the use of technology – and have analyzed the impact to increases in revenue. Modeling information flows – either inside an organization or to and from customers – can provide important clues. MPD principals have modeled and documented both the importance and relevance of organizational networks in getting, organizing, using and distributing information; with an emphasis on how firms use information to compete.
In addition, MPD principals have researched and examined the issue of spam and devised novel concepts to control it; shifting the dynamic beyond technical solutions that block email towards a revenue-generating approach that puts the recipient in control of what reaches her inbox.
We have three primary areas of focus:
Knowledge Worker Productivity in which we design organizational networks that improve productivity and customer satisfaction and drive revenue.
Consumer Product Productivity in which we design surveys and build predictive models to anticipate consumer preferences and adoption strategies; with an additional focus on line advertising effectiveness.
Information Product Productivity in which we help companies design information and information networks to stimulate innovation and compete effectively.
MPD's Core Expertise:
- Predictive modeling
- Organizational productivity/information workflow design
- Information product design
- Decision analytics/executive dashboards
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What Strategists Can Learn from Rocket Scientists
Many of these areas of expertise fall under the umbrella of a technique known as Experimental Design Testing (EDT).
EDT is a sophisticated testing technique that that helps strategists map product offers and strategic marketing elements to the right customer groups.
Its complexity is masked by its one very elegant value proposition: it allows one to measure the effect of many factors simultaneously and at lower cost than other testing methods.
For strategists and marketers, it is a tool that enables them to not only pre-test their marketing campaigns, but to learn whether or not their product, message is attractive to various customer segments.
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