MPD’s forte is creating business, product, pricing and bundling incentives that get other businesses on board the platform and involve “non-traditional” product design, marketing and business model decisions. Download our firm capabilities.
What We Do
- Business Models/Drivers of Growth & Profitability. The analysis, design and implementation of profitable business strategies including the identification of new markets and expansion opportunities, product and service definition/positioning and the identification of profitable customer segments.
- Commercialization of Intellectual Property. The analysis, design and implementation of go-to-market strategies that maximize the value of new technology or business models. When working with new entrants, we are often called on to prepare and present company business plans to VCs and private-equity firms.
- Customer Acquisition and Retention Strategies. The design and implementation of "second generation" customer loyalty strategies that attract and retain profitable customer relationships and maximize customer preferences. We also devise strategies that create communities of interest and keep them engaged.
- Emerging Market Opportunities. We have teams on the ground with deep expertise in China, Japan and the European Union. Our work includes the analysis, design and implementation of strategies to enter new markets including the identification, preparation and development of alliance company and/or investor pitches.
- Pricing and Bundling. The development of strategies that create the optimal product design and product varieties from the standpoint of cost, revenue and profit-maximizing potential.
- Survey Design and Analysis. The analysis of consumer demand for existing and proposed products through the collection and analysis of survey data. Cutting-edge techniques used include conditional-logic surveys, panel studies and the use of information (or predictive) markets.
Problems We Solve
- Solving the “Chicken and Egg” Problem. Our clients must maintain a healthy ecosystem of customers to survive, but are challenged by the need to profitably ignite and sustain the interdependent relationships among their key customer groups.
- Commoditized Products/Services. Emerging players disrupt industry “norms” by lowering prices and commoditizing products and services throughout the platform-based ecosystem.
- New Entrants with New Business and Revenue Models. New entrants with new business models shift the competitive landscape by changing the way products and services are priced and delivered.
- Pressure to Find the Next Growth Curve. Looking for the next growth curve often means looking outside of current geographies and product/service sets.
- Competitive Pressure to Move Beyond the Status Quo. Failure to evolve with new pricing, product and business model strategies can lead to unprofitable customer relationships.
Examples of Our Work
- Platform-Based Business Strategy. Worked with leading ATM Systems set prices to maximize system value while keeping major customer groups on board. Advised new card system entrant executive management on business model and initial market and customer strategy.
- Commercialization of Technology and IP. Created strategy to monetize IP internet based social network.
- China and Emerging Markets. Analyzed market segments of interest in China, fine-tuned China go to market strategy for multi-national high technology company and advised executive management on business model and initial market and customer strategy.
- Customer Loyalty Strategy. Design of a customer analysis and retention strategy targeted to Chinese middle class consumers for leading financial services company.
- Pricing and Bundling. Built predictive models and optimization solutions for both the risk management and marketing arms of the cards division for leading financial institution and developed new payment technology, pricing and loyalty strategy for new online payment entrant.