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Catalyst Code: The Strategies Behind the World's Most Dynamic Companies
By David S. Evans and Richard Schmalensee
Harvard Business School Press, Spring 2007
Catalyst Code is the handbook for 21st century business. It unlocks the secrets behind the business models that today's innovators use to create new industries and disrupt old ones.

Invisible Engines: How Software Platforms Drive Innovation and Transform Industries
By David S. Evans, Andrei Hagiu and Richard Schmalensee
MIT Press,  Fall 2006
Invisible Engines examines the business models and strategies used by software platforms to create new value and drive profits.

Paying with Plastic: The Digital Revolution in Buying and Borrowing
By David S. Evans and Richard Schmalensee
MIT Press, Second Edition, Winter 2005
Paying with Plastic is the industry primer about the complex industry that lies behind the revolution in how we pay and how we finance purchases.