Welcome to Market Platform Dynamics corporate information site

2008 Events

• Financial Services Marketing Symposium
  Session: What’s a Marketer To Do? The Problem With Social Networking
  Presenters: Karen Webster
  Date: October 20, 2008
  Location: Disney's Grand Floridian Resort & Spa, Lake Buena Vista, FL
  
• The Future of Consumer Payments: An Initiative on Business and Public Policy Discussion (Brookings Institution)
  Session: Consumer Payments of the Future: A Policy Framework
  Presenters: David S. Evans & Richard Schmalensee
  Date: September 16, 2008
  Location: National Press Club, Washington, DC
  Market Platform Dynamics (MPD) presented findings from their new whitepaper on “Innovation in Payments” at The Brookings Institution conference “The Future of Consumer Payments” held at the Brookings Institution in Washington, D.C. on September 16, 2008. Conference speakers included Kenneth Chenault, Chairman and CEO of American Express; and David H. McCormick, Under Secretary for International Affairs, US Treasury. Check out the Brookings Institute's event recap, complete with event video, audio and transcripts from keynoters, Chenault and McCormick.
  
• A Guide to Social Networking 
  Hosted by Market Platform Dynamics 
  Moderator: David S. Evans
  Discussants: Karen Webster & Matt Adkisson (FreeCause)
  Date: June 26, 2008
  Location: Ritz-Carlton Central Park, New York, NY
  Invitation Only
  David Evans, Karen Webster and Matt Adkisson shared insights into whether social networking is a fad waiting to fizzle, how the market may consolidate over time, the economics of social networks and what we can learn from other “community building” efforts over time. They also hosted a lively discussion about the do’s and don’ts using of social networking as a marketing channel.

• NACHA Payments 2008
  Location: MGM Grand, Las Vegas, NV
  Panel: Small Business: 24.7 Million Businesses Need Help
  Speaker: Karen Webster
  Dates: May 18-21
  
• Lydian Roundtable
  Organizer: MPD
  Location: La Posada de Santa Fe Resort & Spa
  Dates: April 18-20, 2008
  Invitation Only
  The Lydian Roundtable assembles the world's most influential industry participants for a weekend of discussion, debate and shared insights. Participants this year will include CEOs and entrepreneurs at the forefront of new payment technologies around the world, senior executives of the prominent players (themselves upstarts only a generation ago), as well as CEOs and senior executives from the Internet-based businesses that will be major players or stakeholders in the payment card industry of the future. 
  
• Card Forum and Expo
  Location: Doral Golf Resort & Spa, Miami, FL
  Keynote Speaker: David Evans
  Date: April 6, 2008
  Read David's Card Forum Opening Remarks and Card Forum Keynote Presentation
  
  Panel: A Mobile Reality Check
  Moderated by Karen Webster
  Date: April 7, 2008

   

• CTIA Wireless
  Panel: mCommerce - Leveraging New Technologies to Facilitate Mobile Shopping
  Moderated by Karen Webster
  Date: April 2, 2008
  Location: Las Vegas Convention Center, Las Vegas, NV
  Listen to Mobile Commerce: On the Verge to Splurge, CTIA's podcast with Karen as she addresses the obstacles, opportunities and long-term prospects for success. (Click on Podcasts and select from the list.)
  
• Google's Next Moves (and What They Mean for You)
  Speakers: David Evans and Tom Eisenmann
  Organizer: MPD
  Date 1: February 1, 2008, Ritz-Carlton, New York
  Date 2: February 15, 2008, Nine Zero Hotel, Boston
  Invitation Only
  
  David Evans and Tom Eisenmann shared insights into their recent work on Google's strategies to revolutionize the way advertising is targeted and sold.  Executives from various business sectors assembled for a lively discussion on how Google makes money, where it's likely to expand and what that means for society at large, its potential to disrupt other industries and how businesses should respond.
  
• Mobile Web USA
  Speaker: Karen Webster
  Panel: Is the New Media Value Chain Forcing the Mobile Industry to Increase Openness?
  Organizer: Informa
  Date: January 23, 2008
  Location: San Francisco
  
  Karen Webster and other panelists examined recent changes in the new media value chain and gauged their impact on the mobile industry.  Key discussion topics included: determining the key players in the new broadband media value chain; examples of adjustments in mobile strategy towards openness; gauging current openness in the industry and how it can be improved; and assessing what the mobile ecosystem will look like in the future.
  Click here for some of Karen Webster's thoughts on the panel discussion.